Data-Driven Marketing Analyst
Chris Rice
About Me
chris@chrisrice.ca
(519)385-0652
Results-driven Marketing Coordinator with expertise in digital marketing, content creation, and project management. Proven success in enhancing brand visibility and engagement through strategic campaign execution. Adept at leveraging diverse online channels and analytics for optimal performance. Strong collaborator with excellent communication skills, committed to delivering impactful marketing solutions aligned with organizational goals.
Work Experience
2025 - Present
Marketing Coordinator
Bryan's Auction Services - Puslinch, ON
Drives digital and traditional marketing campaigns as the company's primary lead generator, including for the 2026 Classic Car Auction. Built and launched the company website from the ground up within six months, implementing SEO and SEM best practices to improve Google Ads efficiency. Established company-wide branding standards, manages social media channels, and organizes community events and sponsorships to grow brand presence and audience engagement.
2021 - 2024
Marketing Coordinator
Connect Tech Inc - Guelph, ON
Developed and executed marketing and advertising campaigns, tracking sales data and performance metrics through live reports in Google Data Studio. Supported sales staff with market trends, forecasts, and competitive research, while managing promotional materials, budgets, and campaign calendars. Planned and coordinated trade shows and meetings, and prepared marketing reports by collecting and analyzing sales data to inform strategy.
2020
Graphic Design & Marketing
MitoGraphics Inc - Cambridge, ON
Designed and produced large-format print materials including signage, banners, vehicle wraps, and screen-printed apparel and promotional products for a diverse client base. Managed projects from initial concept and client consultation through design, prepress, and production-ready output. Ensured brand consistency and visual quality across all materials while balancing multiple client projects and tight deadlines.
2018-2020
Sr. Graphic Designer
Gord's Imprints & Design - Port Elgin, ON
Collaborated with clients to design, produce, and manufacture custom apparel and accessories, managing projects from initial concept through final production. Leveraged senior-level design expertise to deliver high-quality, client-focused products while maintaining efficient production workflows.
2014-2018
Lead Graphic Designer (& Owner)
519 Graphics - Port Elgin, ON
Founded and operated a sign and print shop specializing in large-format signage, vehicle wraps, and website design for local businesses and organizations. Managed all aspects of the business including client consultation, design, production, and project delivery, while building and maintaining a diverse client base. Balanced creative direction with business operations, ensuring high-quality outputs and a strong reputation for design across both physical and digital mediums.
Education
2026 - 2027
Digital Marketing Management
University of Toronto - School of Continuing Studies - Toronto, ON
Currently completing a certificate in Digital Marketing Management at the University of Toronto, deepening expertise in areas such as SEO, SEM, content strategy, analytics, and campaign management to complement hands-on marketing experience.
2011 - 2013
Multi-Media Design & Production
Fanshawe College, School of Digital and Performing Arts - London, ON
Built a strong foundation in graphic design, digital media, and print production. Gained hands-on experience across a broad range of design disciplines, preparing for a career spanning print, digital, and marketing communications.
Certifications
2022
Google Data Analytics
Google / Coursera
Completed the Google Data Analytics Certificate, gaining proficiency in data cleaning, analysis, and visualization using tools such as spreadsheets, SQL, and Tableau to support informed business and marketing decisions.
2022
Hubspot Inbound Marketing
Hubspot Academy
Learned developing expertise in content strategy, SEO, social media, email marketing, and lead nurturing to attract and convert audiences through inbound methodologies within Hubspot and beyond.
2022
Web Development Bootcamp
London App Brewery
Completed App Brewery London's Web Development Bootcamp, building hands-on skills in HTML, CSS, JavaScript, and web development fundamentals to support the design and deployment of functional, user-friendly websites.
Skills & Expertise
Data Analysis
Collects, organizes, and interprets data using Tableau and Power BI to uncover insights and inform marketing strategy.
Tracks performance metrics and campaign data to support data-driven decision-making and continuous optimization.
Computer Science
Solid understanding of computing fundamentals and software principles as they apply to web and digital environments.
Comfortable working across technical platforms and adapting quickly to new tools and technologies.
Content Management System
Manages and updates website content through platforms such as WordPress, Joomla and similar content management systems.
Builds, organizes, and optimizes web pages to improve user experience and search visibility.
SQL
Writes SQL queries to extract, filter, and manipulate data from relational databases.
Applies this knowledge to support reporting, audience segmentation, and campaign analysis.
HTML // CSS
Proficient in writing HTML and CSS to build and customize web pages and digital assets.
Applies this knowledge to support website development, email templates, and on-brand digital design.
Email Marketing
Develops and executes email marketing campaigns from copywriting and design through deployment and performance analysis.
Skilled in audience segmentation and A/B testing to improve open rates, click-through rates, and overall campaign effectiveness.
Projects
Divi Product Launch
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Divi Product Launch
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Divi Product Launch
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Divi Product Launch
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In Good Company
chris@chrisrice.ca
Phone
(519)385-0652
Ontario, Canada
Connect
@chrisriceca
Substack
Aesthetic Arguments
Copyright © 2026 Chris Rice